Privacy Policy

1. Who We Are (Data Controller)

This website (mixel.uk) is operated by Electrical Warehouse Ltd, trading as Mixel ("we", "us", "our").

Registered Office: Electrical Warehouse Ltd, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom.
Company Registration Number: 16170943 (Registered in England and Wales).
Data Privacy Contact: [email protected] or [email protected]

Under the UK GDPR and the Data Protection Act 2018, Electrical Warehouse Ltd is the designated Data Controller responsible for determining the purposes and means of processing your personal data.

2. Personal Data We Collect

We only collect personal information that is necessary to fulfil orders, process customer support requests, and provide our interactive mosaic design studio:

• Order & Identity Data: Full customer name, billing address, postal delivery address, email address, and telephone number (used for Royal Mail Tracked delivery SMS updates).
• Custom Artwork & Uploaded Images: User-submitted photos, custom graphics, crop coordinates, dither parameters, and mosaic tile colour distributions.
• Transaction Records: Unique order manifest identifiers (e.g. MXL-XXXXXX), Stripe checkout session IDs, purchase date, itemised kit breakdown, and gross amounts. Note: Payment card details (card numbers, CVV, expiry) are handled directly by Stripe Payments UK Ltd via PCI-DSS Level 1 tokenised checkout. Mixel servers never store or access raw card information.
• Technical & Usage Data: IP address, device type, browser user-agent, operating system, and session preferences stored in browser local storage.

3. Lawful Bases for Processing

Under Article 6 of the UK GDPR, we process your personal data under the following legal bases:

• Contractual Performance (Art. 6(1)(b)): To manufacture your custom laser-cut mosaic board, pick and bag your specified glass tiles, arrange courier delivery to your address, and transmit order receipts and assembly manifests.
• Legal & Statutory Obligation (Art. 6(1)(c)): To maintain accurate business records, tax filings, and accounting documentation under the UK Companies Act 2006 and HMRC guidelines.
• Legitimate Interests (Art. 6(1)(f)): To detect and prevent fraudulent transactions, protect network security, diagnose technical issues with our laser-cutter layout generators, and optimise studio usability.
• Consent (Art. 6(1)(a)): Where you provide explicit opt-in consent for optional customer surveys or marketing communications (which you may withdraw at any time).

4. Third-Party Service Providers (Data Processors)

We work with trusted third-party providers to operate our craft store. All processors are bound by strict data processing terms and confidentiality:

We do not sell, rent, trade, or monetise your personal information to data brokers or third-party marketing companies.

5. Data Retention Schedule

• Financial & Invoice Records: Retained for 6 years following the end of the relevant tax year in compliance with statutory HMRC audit requirements.
• Custom Uploaded Artwork & Dither Previews: Temporary dithered assets and order files cached in orders_cache/ are retained for 90 days after delivery to facilitate replacement tile requests and order verification, after which source images are deleted.
• Browser Local Storage: Shopping cart items in your browser's localStorage (mixel_cart) persist locally until you empty your basket or clear your browser cache.

6. Your Statutory Rights Under UK GDPR

Under Chapter III of the UK GDPR, you hold significant statutory rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you (Subject Access Request, responded to within one calendar month with no fee).
• Right to Rectification: Request correction of inaccurate or incomplete shipping or contact details.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information (subject to HMRC statutory tax record retention obligations).
• Right to Restrict or Object to Processing: Limit how we process your personal data in certain circumstances.
• Right to Data Portability: Receive your order history and design manifests in a structured, machine-readable format.

To exercise any of these rights, email us at [email protected].

7. Complaints to the Supervisory Authority

If you have concerns about our data handling, you have the statutory right to lodge a complaint with the UK Information Commissioner's Office (ICO):